New Study Highlights the Importance of Understanding Equestrians’ Perceptions of Horses at the Olympics

Using a photo-elicitation approach, a new study will present participants with randomly selected images from the Paris 2024 Olympic Games, spanning dressage, showjumping, and eventing. These include moments such as training, veterinary inspections, competition, and post-event interactions. Participants then anonymously share their thoughts and feelings. The study aims to understand how equestrians react to visual representations of horses in sport, and how these perceptions impact the sport’s Social Licence to Operate.